![]() Penthouse retaliated, along with Playboy and the American Booksellers Association, by filing a suit against the Commission, charging it with violating the First Amendment. By the end of the campaign, some 20,000 retail and convenience stores had been dissuaded from carrying the adult titles. Bowing to the pressure, Southland Corporation, parent company of 7-11 convenience stores, announced that it would no longer sell either Penthouse or Playboy in its 4,500 outlets. Sending its warning on Justice Department stationary, the Commission advised several large booksellers and retail chains that they would be named. One of the more damaging campaigns came in 1986 when Attorney General Edwin Meese and an 11-member Commission on Pornography sought to intimidate retailers by publishing a blacklist of pornography distributors. Throughout the Reagan era, Penthouse was ravaged by attacks from Christian right-wing conservative groups such as the National Federation for Decency. Guccione's enterprise was anything but smooth sailing during the 1980s. Working from the nine-story mansion he shared with Keeton on Manhattan's Upper East Side, Guccione became known for his gold chains and lavish lifestyle. Although Penthouse (a subsidiary of General Media Publishing) continued to grow and diversify over the next three decades, the company remained privately owned by Guccione and his companion, Kathy Keeton, whose operation was something of a Mom-and-Pop arrangement, staffed by several members of Guccione's family. In 1969, the magazine was moved to the United States, where it expanded into a publishing dynasty that included Forum (1975), Penthouse Letters (1981), and several non-erotic ventures, such as Omni, a consumer science magazine (1978), Compute (1979), and Longevity (1989). In 1965, Guccione launched the London-based Penthouse, with slightly racier pictorials as well as investigative stories. Following the 1953 debut of Hugh Hefner's erotic magazine, Bob Guccione rightly sensed that men might prefer to see a bit "more flesh" than was being offered by Playboy. © 2024 NYP Holdings, Inc.Penthouse, "the international magazine for men," became a household name along with its number one competitor, Playboy, during the 1960s and 1970s era of "free love" and sexual revolution. “I think it will go down as the biggest brand debacle of the decade.” “The bunny took a big nosedive off a cliff,” she said. While Playboy recently abandoned full frontal nudity, Penthouse has no plans to go that route, Holland said. Penthouse Letters, which publishes adult-themed fiction with erotic pictures, will chop three issues and publish just 10 times annually. While staying in print, Penthouse will drop its production schedule to 10 times a year from 11. In addition, Holland is working on deals for 10 Penthouse cable channels to supplement the 13 licensed clubs, including one in New York. Holland is pushing hard to develop Penthouse digital - which she said languished under the old ownership. Layout, design and copy editing will all be done Down Under by Filthy Gorgeous Media, headed by Damien Costos, she said. “Most of the production work is being outsourced to our Australian partner, who can do the work at 20 percent of the cost of doing it in the United States,” Holland said. ![]() Raphie Aronowitz, who had worked for the fashion designer Ecko and at Complex magazine, according to Holland, is Penthouse’s new editor. 19, she shipped the April issue to the printer. Holland said that as soon as the deal closed on Feb. ![]() “We have a long-term commitment to this magazine,” she said. “Absolutely, we’re staying in print,” Holland told Media Ink on Thursday.įriendFinder last month had fired the entire New York publishing staff - including longtime Editor Barbara Rice - fueling speculation that the title, newly relocated to Los Angeles, was going all digital. That’s the word from Chief Executive Kelly Holland, whose Penthouse Global Media recently purchased the title from FriendFinder Networks. Penthouse magazine’s print edition lives!
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